Monitoring & analysis: Observation and evaluation of media coverage (print, online, social media, TV & radio) on relevant topics, brands and competitors.

Create & optimize search queries: Developing and refining search queries for media monitoring tools (e.g. Talkwalker, Meltwater, Brandwatch) to capture accurate and relevant data.

Data preparation: Structured collection and analysis of media content using qualitative and quantitative methods.

Tool usage & optimization: Working with media monitoring and analysis tools such as Talkwalker, Meltwater or Brandwatch for efficient data evaluation.